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Master of Business Administration - MBA Semester II
MB0044 – Production & Operations Management - 4 Credits

 

Q1.

Explain in brief the origins of Just In Time. Explain the different types of wastes that can be eliminated using JIT.

Q2.

What is Value Engineering or Value Analysis? Elucidate five companies which have incorporated VE with brief explanation.

Q3.

Explain different types of Quantitative models. Differentiate between work study and motion study.

Q4.

What is Rapid Prototyping? Explain the difference between Automated flow line and Automated assembly line with examples.

Q5.

Explain Break Even Analysis and Centre of Gravity methods. Explain Product layout and process layout with examples.

Q6.

Explain Juran’s Quality Trilogy and Crosby’s absolutes of quality. List out the pillars of Total Productive Maintenance.


Master of Business Administration - MBA Semester II
MB0044 – Production & Operations Management - 4 Credits
(Book ID: B1133)
Assignment
Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.

 

ASSIGNMENT MBA 2nd Sem Subject Code: MB0044  Set 1
SUBJECT: PRODUCTION & OPERATIONS MANAGEMENT

1. Explain Quality Circles and its importance? Explain how CAD and CIM aid in reducing the concept to market time.

Quality Circles consists of a group of employees perhaps about eight in number, who meet regularly to discuss problems of quality and quantity control in their area of work, and perhaps to suggest ways of improving quality. The quality circle has a leader or supervisor who directs discussions and possibly also helps to train other members of the circle, it is also a way to encourage innovations.

Quality circles are not random group of employees. To make it work a number of factors must be considered when the circle is being formed.

1. A quality circle is a voluntary grouping. There is no point in coercing employees to join because the whole point is to develop a spontaneous concern for quality amongst workers.
2. Quality circle does not function automatically. Training may be needed in methods of quality control, problem-solving techniques and methods of communication.

3. The right leader must be chosen. The person required should be one who is capable of directing discussions and drawing out contributions from each members of the circle.
4. Quality circles require the energy and commitment of their members and these will not be forthcoming if management ignores their recommendations or limits them in scope.

A quality circle is a participatory management technique that enlists the help of employees in solving problems related to their own jobs. In their volume Japanese Quality Circles and Productivity, Joel E. Ross and William C. Ross define a quality circle as "a small group of employees doing similar or related work who meet regularly to identify, analyze, and solve product-quality and production problems and to improve general operations. The circle is a relatively autonomous unit (ideally about ten workers), usually led by a supervisor or a senior worker and organized as a work unit." Employees who participate in quality circles usually receive training in formal problem-solving methods—such as brainstorming, pareto analysis, and cause-and-effect diagrams—and then are encouraged to apply these methods to either specific or general company problems. After completing an analysis, they often present their findings to management and then handle implementation of approved solutions.

2. What is Differentiation Strategies? Briefly explain tools used for implementation of Operations.

 

3. Differentiate between Automated flow line and Automated assembly line with example. Write a note on Rapid Prototyping.

 

4. Explain the different factors influencing plant location. Write a brief note on Product layout with an example.

 

5. Write a brief note on PDCA cycle, Juran’s Quality Trilogy and Crosby’s Absolutes of Quality. List all the Quality Tools.

 

6. Define project cycle, project management, and scope of project. List the various project management knowledge areas? What are the reasons for failure of a project?
ASSIGNMENT
MBA 2nd Sem
Subject Code: MB0044
(4 credits)
Set 2
SUBJECT: PRODUCTION & OPERATIONS MANAGEMENT Marks 60
Note: Each Question carries 10 marks

1. Explain the various phases in project management life cycle. List the Domain Applications of SCM and the steps involved in implementation of SCM .

 

2. What is a Business Process Model? Explain why a business process needs to be modelled.

 

3. What is Value Engineering? Give a real life example of application of VE.

4. Discuss the Modern trends in Project Management. Write a note on macro issues of project management.

5. Explain the steps involved in Johnson’s Algorithm and CDS Algorithm.

6. List the objectives of JIT. Explain briefly characteristics of JIT.

__________________________________________________________________________________

__________________________________________________________________________________

2. Given the following details for a company:
Net operating income 200,000
Overall cost of capital 20%
Value of the firm 1000,000
Cost of debt 15%
Interest 75,000
Market value of debt 500,000
Market value of equity 500,000

a) Given the assumptions of the net operating income approach, what will be the cost of equity, if the market value of debt is 200,000.

b) Given the assumptions of the net income approach, what will be the overall cost of capital with Market value of debt of 200,000.

3. Given the following projects , rank them on the basis of NPV, MIRR and Payback period if the cost of capital is 10% pa.

Project A Project B Project C
Year Cash flow Year Cash flow Year Cash flow
0 -10000 0 -10000 0 -10000
1 5000 1 5000 1 5000
2 7000 2 8000 2 8500
3 8000 3 6500 3 9000
4 15000 4 11000 4 12000 November 2010 Drive

4. Given the following information, calculate Degree of operating leverage, Degree of Financial leverage, Degree of total leverage.

Quantity sold 100,000 units
Variable cost per unit 200
Selling price 800
Fixed cost 10,000
Number of equity shares 50,000
Debt 1000,000 @ 15%pa
Preference shares 10,000 of Rs.100 each @ 10%
Tax rate 30%

5. Explain the following concepts :

a) Operating cycle

b) Total inventory cost

c) Price earnings ratio

d) Financial risk

 

6. Explain the Net operating income approach to capital structure theories.
November 2010 Drive

___________________________________________________________________________________

____________________________________________________________________________________

November 2010 drive 1 Master of Business Administration – MBA Semester 2
MB0046 – Marketing Management - 4 Credits
(Book ID: B1135)
Assignment Set- 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.

 

Q.1 Discuss the different marketing concepts with its merits and drawbacks. [10 marks]

Market:  The concepts of exchange and relationships lead to the concept of a market.  A market is the set of actual and potential buyers of a product.  These buyers share a particular need or want that can be satisfied through exchange relationships.
Marketing means managing markets to bring about profitable customer relationships. However, creating these relationships takes work.  Sellers must search for buyers, identify must first create a need-satisfying marketing offer (product). It must decide how much it will charge for the offer (price) and how it will make the offer available target consumers (place).  Finally, it must communicate with the target customers about the offer and persuade them of its merits (promotion).

Marketing: Marketing is the business function that identifies customer needs and wants. Creating customer value and satisfaction are the heart of modern marketing thinking and practice. Marketing is the delivery of customer satisfaction at a profit.

             Many people think of marketing only as selling & advertising. But selling & advertising are only the tip of marketing. Marketing means managing markets to bring about exchanges and relationships for the purpose of creating value and satisfying needs & wants.

Today, marketing must be understood not in the old sense of making a sale – ‘'telling and selling'' – but in the new sense of satisfying customer needs.  If the marketer does a good job of understanding consumer needs; develops products that provide superior value; and prices, distributes, and promotes them effectively, these products will sell very easily.  Thus, selling and advertising are only part of a larger ‘'marketing mix'' – a set of marketing tools that work together to satisfy customer needs and build customer relationships.

 

Broadly defined, marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others.  In a narrower business context, marketing involves building profitable, value – laden exchange relationships with customers.  Hence, we define marketing as the process by which companies create value for customers and build strong relationships in order to capture value from customers in return.
Q.2 a) What are the features and objectives of marketing research? [5 marks]
b) Give a note on psychoanalytic model of consumer behaviour. [5 marks]
Q. 3 Silver Line Manufacturers produce several varieties of automobile components. They have 3 to 5 suppliers who supply materials regularly. Recently, procurement manager of Silver Line discussed in the meeting that they have to look out for new suppliers since they would be expanding their business operations to many places. How do you think Silver Line have to go about this situation? [10 marks]
Q.4 Briefly explain the bases for segmenting consumer markets along with examples. Do you think these bases are required for market segmentation? Why? [10 marks]
Q.5 Mention the forces in micro and macro environment that are likely to influence an organisation’s working and functions. Is environmental scanning necessary for all organisations? [10 marks]
Q.6 Consider the company, Maruthi Udyog Limited. Elaborate on the company’s marketing mix and give examples related to the 4 P’s. [10 marks] November 2010 drive 2
Master of Business Administration – MBA Semester 2
MB0046 – Marketing Management - 4 Credits
(Book ID: B1135)
Assignment Set- 2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the following: a) Product mix dimensions b) Product line strategies [10 marks]
Q.2 a) Assess the factors that are involved in setting up a distribution channel. [6 marks]
b) Give a note on Retailing. [4 marks]
Q. 3 Geo Ad Agency has many corporates as their clients. Due to lack of resources, it is planning to cut down work and reject certain clients. Further, they want to establish a concrete system in communication development and ad structure. What would be your advice to Geo Ad agency in this aspect? [10 marks]
Q.4 Discuss the objectives of training and training programme along with its significance. [10 marks]
Q.5 Management of Sai Systems Pvt. Ltd. has decided to enter international marketing scenario. What methods are applicable to the company to enter international markets and what should be the approach? [10 marks]
Q.6 a) Give a note on Product mix pricing strategies. [5 marks]
b) What is Brand development? How is it done? [5 marks]

____________________________________________________________________________________

____________________________________________________________________________________

Management Information System– 4 Credits
(Book ID: B1136) Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.

 

Q.1 a. What are the characteristics of MIS? [5 Marks]

The Basic characteristics of an effective Management Information System are as follows:

  1. Management-oriented: The basic objective of MIS is to provide information support to the management in the organization for decision making. So an effective MIS should start its journey from appraisal of management needs, mission and goal of the business organization. It may be individual or collective goals of an organization. The MIS is such that it serves all the levels of management in an organization i.e. top, middle and lower level.
  2. Management directed: When MIS is management-oriented, it should be directed by the management because it is the management who tells their needs and requirements more effectively than anybody else.

Manager should guide the MIS professionals not only at the stage of planning but also on development, review and implementation stages so that effective system should be the end product of the whole exercise in making an effective MIS.

  1. Integrated: It means a comprehensive or complete view of all the sub systems in the organization of a company. Development of information must be integrated so that all the operational and functional information sub systems should be worked together as a single entity. This integration is necessary because it leads to retrieval of more meaningful and useful information.
  2. Common data flows: The integration of different sub systems will lead to a common data flow which will further help in avoiding duplicacy and redundancy in data collection, storage and processing. For example, the customer orders are the basis for many activities in an organization viz. billing, sales for cashing, etc. Data is collected by a system analyst from its original source only one time. Then he utilizes the data with minimum number of processing procedures and uses the information for production output documents and reports in small numbers and eliminates the undesirable data. This will lead to elimination of duplication that simplify the operations and produce an efficient information system.

Q.2 Explain in detail the type of information system with an example each. [10 marks]
Q.3 a. Explain Scott Morton five levels of complexity [5 marks]
b. Explain objects and its behavior with an example. [5 Marks]
Q.4 What are dataflow diagrams? Construct a DFD using the different conventions.
[10 Marks]
Q.5 Explain ERP in detail [10 Marks]
Q.6 a. Bring out the relationship between AI and Neural Network [5 Marks]
b. what is the difference between DSS and ES? [5 Marks] Spring 2010(Jan-June)

Master of Business Administration-MBA Semester II
MB0047
Management Information System– 4 Credits
(Book ID: B1136)
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 a. Compare between E-enterprise and conventional organizational design [5 Marks]
b. list the different business models with example [5 marks]
Q.2 What are the different types of decision and decision making systems? Explain in detail. [10 Marks]
Q.3 explain with an example of your own the difference between data, information, knowledge and wisdom [10 Marks]
Q.4 There are two investment plans in the market whose details are given below based on which you need to decide which investment plan you need to select. Suggest which investment plan you prefer and why?


Particulars

Plan A

Plan B

Investment in Rs. Million

3

2.7

Savings/ gain per year in Rs. Million

1.0

0.75

No. of years savings or gain would occur

5

5

Discount Rate

12%

12%

_____________________________________________________________________________________

____________________________________________________________________________________

MBA SEMESTER II
MB0048 –Operation Research- 4 Credits
(Book ID: B1137)
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions

1. Outline the broad features of the Judgement phase and Research phase of the scientific method in OR. Discuss in detail any of these phases.

422000,China)  
In order to overcome the contradictory of setting the arc-suppression coil and symmetry of three-phase voltage in 35 kV mountainous area grid can not both take into account.it’s necessary to make judgement on single-phase-to-ground fault type.In this paper,via building of equivalent circuit and simulation analysis of 35 kV grids in mountainous area,voltage features of phase respectively in the aforesaid faults have been obtained as well as the differences between them,and judgement method for fault types and corresponding circuit are proposed with the discussion of influence of grounding resistance and arc re-burn time.Simulation result indicates that this judgement method and circuit gives a good performance for the judgement of fault types,and besides,there is basically no threat to its judging result from earthing resistance and re-burn time of arc.The proposal of this judgement method and circuit is of great significance in decreasing trip-out rate improving operation level of 35 kV grids in mountainous area.

One of the most dangerous assumptions product developers can make is that their users are like them. This assumption is almost always wrong. While it may be obvious that a middle-aged product manager in a telecommunications company is not like the teenage users of the company's mobile phone service; it may not be obvious that an electrical engineer developing a multimeter is not like the technicians who use the meter. Although the engineer and technicians have certain things in common, they differ in many critical ways. Their background and education is different. Their goals are different. The work context is different. And, inevitably, their knowledge of the product is different. The engineer has an intimate understanding of the multimeter's specifications, its internal design, and the organizational environment that produced it. Technicians have knowledge on how to use the multimeter: in some cases this only covers how to complete the specific tasks required in their unique work context, in others it includes a thorough knowledge of the meter's user interface, work-arounds for its limitations, and ingenious, novel applications for its use. When you consider that the multimeter has many types of users with varying backgrounds, goals, tasks, and work environments, you begin to understand the gap between product developers and product users. Closing this gap can make the difference between a modestly successful product and wildly successful one. User research helps to close the gap.
User research answers the following questions for actual or prospective users:

  • Users and customers: Who are our users? If the user is not the product purchaser, who is? Who are our prospective users and purchaser?

2. Operation Research is an aid for the executive in making his decisions by providing him the needed quantitative information, based on scientific method analysis. Discuss.
3. A furniture manufacturer makes two products: chairs and tables. Processing of these products is done on two machines A and B. A chair requires 2 hours on machine A and 6 hours on machine B. A table requires 5 hours on machine A and no time on machine B. There are 16 hours per day available on machine A and 30 hours on machine B. Profit gained by the manufacturer from a chair and a table is Rs 2 and Rs 10, respectively. What should be the daily production of each of the two products?
4. Given a general linear programming problem, explain how you would test whether a basic feasible solution is an optimal solution or not. How would you proceed to change the basic feasible solution in case it is not optimal?
5. State and discuss the methods for solving an assignment problem. How is Hungarian method better than other methods for solving an assignment problem?
6. Compare and contrast CPM and PERT. Under what conditions would you recommend scheduling by PERT? Justify your answer with reasons.
MBA SEMESTER II
MB0048 –Operation Research- 4 Credits
(Book ID:B1137)
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions
1. State the different types of models used in OR. Explain briefly the general methods for solving these OR models?
2. What are the meaning and role of the lower bound and upper bound in the branch and bound method?
3. (a) Give an algorithm to solve an assignment problem.
(b) Show that an assignment problem is a special case of transportation problem?
4. What is a game in game theory? What are the properties of a game? Explain the ‘best strategy’ on the basis of minimax criterion of optimality.
5. What do you understand by (i) Queue discipline, (ii) Arrival process (iii) Service process?

  • 6. State two major reasons for using simulation. Explain the basic steps of Monte-Carlo simulation. Briefly describe the application in finance & Accounting.

 

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Master of Business Administration-MBA Semester 2
Project Management – MB0049 - 4 Credits
(Book ID: B1138)
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.

 

Q.1 List and explain the traits if a professional manager.

Being a good manager is like putting a jigsaw puzzle together. The first time you try to fit the pieces together, it takes a while to get everything to fit smoothly. The second time you attempt to make the pieces fit, you are a little more familiar with the pattern. Each time after that, it becomes more and more natural to easily match everything together and have it all turn out right.
The pieces of the puzzle a manager has to put together are:
1. advertising
2. recruiting
3. holding productive meetings
4. motivating a person who is in an emotional or financial slump
5. handling types of personalities they don’t relate to
6. recruiting people that are happy on other jobs, but are ready for change.
All of these techniques combined together make a great manager. In fact, great managers have ten characteristics, and if each of these ten characteristics is developed, you will become a great leader and a great manager.
Let’s start off with quality number one. The very first thing we find in a great manager is a total commitment to building a team that functions in unison to reach their goals. Great managers realize they are a team. Their team is made up of individuals that have different Q.2 Describe in brief the various aspects of programme management?
Q.3 Compare the following:
a. Traditional Vs. Projectised Organization b. Reengineering Vs. E-engineering
Q.4 List out the macro issues in project management and explain each.
Q.5 Describe the various steps in risk management listed below:
a. Risk Identification
b. Risk Analysis
c. Risk Management Planning
d. Risk Review
Q.6 ABC Company implements got a very big project and they decided to allot the same to a new project manager, who joined the company recently. In order to execute the project successfully, what are the various phases in which the project lifecycle should be divided.

 

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Master of Business Administration-MBA Semester 2
Project Management – MB0049 - 4 Credits
(Book ID: B1138)
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write a short note on the following:
a. Work Breakdown Structure
b. Estimation Approach
Q.2 List and define in Brief all the tools for Post Implementation Review
Q.3 Define the Basic categories of performance management.
Q.4 Write a short note on the following:
a. Professional Responsibility
b. Business Orientation
c. Personnel Productivity
d. Conflict Management,
Q.5 Comment on the following
a. Importance of DMAIS in project management cycle
b. Knowledge areas of project management
Q.6 What are the various SCMo soft wares available in project management? Explain each in brief.

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